About Us
The Giving Collective is a not -for-profit Community Interest Company (CIC) which distributes money to good causes in the UK.
We have appointed Blue Squid Studios Ltd as our External Lottery Manager.
They have developed an exciting new pick 3 game format offering players the chance to win £25,000. Tickets cost just £2.
Visit Lotto3 for the latest draw schedule and a chance to play.
Our mission is to support charitable causes
The Giving Collective collect 20% of ticket sales and will be distributed to good causes you care about including health, children, animal welfare and environment, to name just a few.
We believe the pick 3 format will enhance player engagement and, in turn, significantly increase funds raised for our selected charity partners.
We are licenced by the Gambling Commission and encourage responsible gambling. Players have monthly and yearly net deposit caps.

We believe the higher frequency of draws and better high payout to players will enhance player engagement and, in turn, significantly increase funds raised for our selected charity partners. We are licenced by the Gambling Commission and encourage responsible gambling. Players have monthly and yearly net deposit caps.

The Next Generation of Charity Lotteries
Incentivised giving is a powerful strategy in the fundraising world. Our innovative platform provides a simple 3 pick lottery game but is also attractive to younger donors who are accustomed to sophisticated online gaming experience.
We also take great care in ensuring players gamble responsibly by ensuring we have appropriate monthly and yearly deposit caps in place.

Mass Market Appeal
- Simple game format making it easy to participate: Just pick and match 3 numbers from 0-9 for a GUARANTEED £500 win!
- Frequent draws: Games run every hour, 24/7, providing constant excitement and increased opportunities to win
- Attractive odds: With 1 in 7 tickets being a winner, players experience frequent success, encouraging continued participation

Mobile-First Design
Recognising the dominance of smartphones in daily life, Lotto3 is built for the mobile era:
- Responsive design: Seamless experience across all devices, from phones to tablets to desktops
- Push notifications: Timely reminders about draws and results keep players engaged
- One-click play: Streamlined user experience reduces friction and encourages regular participation
- Secure mobile payments: Integration with Apple Pay, Google Pay, and other popular payment methods
Who We Are

Sophie
Horton
Director
- Sophie has a background in finance since 1996, working across the music, film and games industries. She then moved to the exhibitions, publishing and data service sector, working globally with focus on Asia and the Americas.
- Sophie now draws on her finance background and experience as a Volunteer Debt Advisor for a charity offering free debt advice in the South East, as well as taking on the role of Director at The Giving Collective.

Linda
Hitman
Director
- Linda is the Founder /Director of Exclusive North East Ltd, a business networking group based in the North East.
- Linda has a wealth of experience in the voluntary sector, having previously served as a Trustee of Keelman Homes, a not for profit charity in Gateshead and the Chair of Lord Taverners Commerical Committee, one of the leading disability sports charities in the UK. She is currently Director of North East Housing Association CLG.

Grace
McMillan
Compliance
- Grace has spent over 17 years in the gambling industry, working in bingo, casino and poker for global brands.
- Grace has been a volunteer for over 25 years at her local community football club and also is a founder of a fan led group for autistic football fans.
- Grace’s experience in the gaming industry makes her the ideal person to liase on a regular basis with Blue Squid Studios Ltd.