Turbocharge Your Fundraising with the Power of 3
The Giving Collective is a not-for-profit Community Interest Company (CIC) dedicated to transforming the landscape of charitable giving in the UK. Our mission is to distribute money to good causes through innovative fundraising solutions that engage donors in exciting new ways.
By leveraging cutting-edge technology and game mechanics, we’re bridging the gap between traditional fundraising and the digital age.
The Power of Incentivised Giving
Incentivised giving, particularly through charity lotteries, has emerged as a powerful strategy in the fundraising world.
Here’s a deep dive into why it’s so effective:
Proven Track Record of Success
- Regular, predictable income streams for charities
- Ability to reach a wider audience beyond existing donor bases
Broader appeal and Participation
Supporters get the satisfaction of contributing to a worthy cause with the added excitement of potentially winning prizes:
- Players who might typically donate are attracted by the chance to win prizes
- Younger adults (25-35 years old) are more likely to engage with a gamified giving experiences
Enhanced Engagement and Loyalty
- Introduce new supporters to your cause
- Encourage regular, repeated engagement
- Build lasting relationships with donors over time
- As participants continue to play, they develop a stronger connection to your charity, potentially leading to larger donations or other forms of support in the future
Powerful Marketing Opportunities
- Social media posts featuring happy winners generate organic reach
- Press releases about major winners or jackpots can attract media attention, providing free publicity for your cause
- These stories not only promote the lottery but also raise awareness for your charity's mission and impact
- Opportunity to promote your charity to new audience through Lotto3 site and communications
Introducing Lotto3:
The Next Generation of Charity Lotteries
While traditional charity lotteries have been successful, they often struggle to attract donors who are accustomed to online gaming experiences, particularly younger donors.
Our innovative Lotto3 platform is reinvigorating the charity lottery sector with a host of features designed for the digital age.
Mass Market Appeal
Of those who bought tickets for a charity lottery or other lottery, 55% did so to support good causes. This compares to 15% who bought tickets for the National Lottery draws, and 5% of those who purchased scratchcards (Source: Gambling Commission Report 2019)
- Simple game format making it easy to participate: See Lotto 3 for latest promotions
- Frequent draws: Games run every hour, 24/7, providing increased opportunities to win
- Attractive odds: With 1 in 7 tickets being a winner, players experience frequent success, encouraging continued participation
- Yearly and monthly deposit limits ensure responsible game play experience
Engaging Gameplay
We’ve incorporated modern gaming principles to boost engagement and revenue:
- High draw frequency and win rate leads to higher yields for charities with higher chances of winning for players
- Transparent mechanics: Clear, easy-to-understand rules build trust and keep players excited
- Innovative Referral Programs coming soon: As well as building community and engagement these also cost effectively drive acquisition. A Win/Win for players, their friends and your charity
Community Building
Lotto3 goes beyond just playing a game – it creates a community around YOUR cause:
- Social media integration: Easy sharing of wins and near-misses encourages viral spread
- Charities can use their own social media channels to show how money raised is being spent
Mobile-First Design
Recognising the dominance of smartphones in daily life, Lotto3 is built for the mobile era:
- Responsive design: Seamless experience across all devices, from phones to tablets to desktops
- Push notifications: Timely reminders about draws and results
- One-click play: Streamlined user experience
- Secure mobile payments: Integration with Apple Pay, Google Pay, and other popular payment methods
How Lotto3 Compares to Traditional Lotteries
Lotto3 differentiates itself from its competitors by offering a simplified game format derived from the popular Pick 3 format in the US. With high frequency draws (every hour), and 1 in every 6.7 tickets having a winning cash value, we believe this platform’s focus on driving player engagament offers unparallelled opportunities for the charity sector to monetise its database.
Below we highlight some of the features of Lotto3 versus the National Lottery.
| Feature | Lotto 3 | National Lottery |
| Top Prize | £25,000 (plus monthly £25,000 raffle) | Varies ( higher, but less frequent) |
| Odds of Winning | 1 in 6.7 | 1 in 9 |
| Draw Frequency | Hourly | Twice Weekly |
| Mobile-First Design | Yes, with dedicated app | Limited |
| Instant Payments | Yes multiple options including Mobile, Bank App, Debit Card, Apple Pay and Google Pay | Limited |
| Cause-Specific | Yes, choose your charity | No, fixed distribution |
